Platform: Getting Noticed in a Noisy World
Thomas Nelson 2012
I’ve followed Michael Hyatt’s blog for several years, so I looked forward to this book with great anticipation, but also knowing the most of the information would be coming from his blog.
I don’t know about you, but I’m not retaining information about platforms, branding and blogging. And though I have some of this material copied from Michael’s blog into Evernote, I appreciate having it collected in one place and easily found.
In the years I’ve followed his blog, I’ve found his advice to be solid and helpful. I bought the ebook to be able to read it immediately, but I’ve also ordered a hard copy to have as a ready desk reference.
While Michael doesn’t spend much time on Facebook in this book, he does make it clear that this is not on of his favorite areas. Personally, I believe the highly changing world of Facebook is going to make it hard to document tips for Facebook.
Michael makes a strong case for hard work and personal creativity being the keys to making your platform work. People looking for concrete, magic steps might be disappointed with this book.